Advanced Issues in Partial Least Squares Structural Equation Modeling por Joe Hair, Marko Sarstedt, Christian M Ringle, Siegfried (Siggi) P Gudergan

Advanced Issues in Partial Least Squares Structural Equation Modeling por Joe Hair, Marko Sarstedt, Christian M Ringle, Siegfried (Siggi) P Gudergan

Titulo del libro: Advanced Issues in Partial Least Squares Structural Equation Modeling

Autor: Joe Hair, Marko Sarstedt, Christian M Ringle, Siegfried (Siggi) P Gudergan

Fecha de lanzamiento: May 10, 2017

ISBN: 1483377393

Editor: Sage Publications, Inc

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Joe Hair, Marko Sarstedt, Christian M Ringle, Siegfried (Siggi) P Gudergan con Advanced Issues in Partial Least Squares Structural Equation Modeling

Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.

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